Social Media Marketing
Pacifica Beauty is a 100% vegan and cruelty-free beauty product company. They are well-known for their innovative and sustainable efforts.
As a Social Media Marketing Associate for a rapidly growing company, I have been able to work on various projects. I assist with copy editing and copy writing. I am in charge of collecting information and developing relationships with beauty ambassadors worldwide. I also assist in the marketing for promotional send outs and work directly with shipping on ensuring the quality of the products.
My largest project thus far has been implementing a new user-friendly marketing calendar for the company and founder to use for everything from social media to wholesale promotions.
Marketing and Public Relations Associate
Lassonde Entrepreneur Institute
The Lassonde Entrepreneur Institute is a nationally ranked hub for student entrepreneurship and innovation at the University of Utah. I worked as a Marketing and Public Relations Associate for the Institute. I was also the Assistant Editor for the Student Innovation @ the U report, where I led the copy writing, copy editing, content design, and creation of the social media campaign for the publication.
The social media campaign for the 2017 report ran from April-December, featuring all students in the publication. I used several social media management tools to schedule and plan posts across all social media platforms to promote the publication. I also worked on catering the copy for specific social media platforms to increase engagement and clicks per post.
South Jordan City
I guess you could say I worked for the government.
South Jordan City is currently the 5th fastest growing city in the nation and was voted one of the “Top 20 best places to live in America” in 2010, 2012, and 2014.
As the Communications Intern, I worked directly under the Public Information Officer as well as they city manager.
My responsibilities included updating social media, creating social media campaigns, creating graphic design content for social media, and helping with member events. I was involved with each city departments social media, ensuring consistency and transparency to the residents of South Jordan City.
Check out some of my work below.